Positioning
Positioning is the DNA of any brand. It specifies what the brand is, its benefits to the consumer along with the competitive advantages it may have. This combined allows a company to truly engage the target market.
Customer/Revenue Segmentation
Segmentation is extremely useful when it comes to pinpointing the needs of the customer and potential areas of growth. Studying these focus groups in a target market allow us to identify needs that aren’t being met and turn them to advantages
User Profiles
Segmentation findings then translate to user profiles that use data to create an actual consumer in the market. User Profiles allow us to develop real potential scenarios where the target consumer will interact with the brand and diagnose pain
points and consumer behaviors
Brand Attributes
Brand attributes are a set of characteristics that identify the physical, character and personality traits of the brand. These attributes are what make brands recognizable and create connections with consumers.
Competitor Audit
Like in any competition studying your opponent is key to winning, and it’s imperative for any business looking to grow. This process pinpoints the strengths and weaknesses of a brand's competition, allowing a company a firmer grasp and understanding of its market and target consumers.
Logo Design & Identity Systems
Logo Design & Identity Systems
Extensive research and tactical repetition allow us to explore possibilities that lead to a complete and adaptable identity system.
Naming & Messaging
Naming & Messaging
Your brand wants to speak to consumers, and we work to give it a verbal identity. We collaborate to create a name that communicates the brand message
Brand Guidelines
Brand Guidelines
We look to make your brand airtight by creating logo specifications, color and typography guidelines, and more. This allows the brand assets to be applied by anyone at the same standard consistently.
Brand Collateral & Marketing
Brand Collateral & Marketing
Through print, digital, and social media campaigns we translate your brand through all mediums so that your brand’s voice can be heard.
Responsive Web Design and Development
We take our time to develop engaging digital experiences that function seamlessly across all platforms.Â
Sitemapping
We perform a thorough audit of potential and preexisting content. We use these insights to map out the most logical and organized structure for your site.
Wireframe and Testing
Wireframing is a visual guide that represents the skeletal framework of a website, and we test specific interactions to ensure proper functionality.
Content Management Systems (CMS)
Having expertise in implementing content management systems like WordPress, we can help give our clients control over their content and ease the process of updating sites.
MEYHEM PRODUCTIONS
Photography
Cinematography
A picture is worth a 1000 words and we strive to double that with a fierce attention to technical detail.
Creatively capturing your brand through images in an innovative way can enhance your brands presence and attach a standard of quality to your brand.
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We are passionate about creating stories and messages through film and video. We aim to provide visuals that captivate your audience using our team to frame and compose shots flawlessly.